Jordan Lathon has his sights set on a future in the NBA, but his love for shoes motivates him to someday open his own business.
Lathon, whose interest in shoes began in middle school, now owns an impressive collection that even catches the attention of recruiters, who often send him pictures of new arrivals to attract him to their respective college.
“The favorite I have [in the collection] are the Doernbecher 4’s” Lathon said.
His collection is featured in this short clip produced by Spectrum Sports KC. The junior is shown sitting in his home surrounded by his massive entourage of shoes.
But in order to achieve the goal of opening his own business, the self proclaimed “shoe guy” plans on majoring in Business Entrepreneurship in college. Lathon and a friend came up with the idea during middle school, and while he is focused on basketball, the four-star recruit enjoys the prospect of owning a shoe business one day.
Lathon says he would specifically focus on selling basketball shoes at first, but when his brand grows, he wants to add other types of shoes.
While a business is a dream for the future, Lathon’s current dream revolves around basketball. His love for the game is combined with his relationship with God and the possibility of providing a better future life for his family. Everyday he posts #AllGlory2God on his Twitter page.
— Jordan R. Lathon (@j2lathon) March 30, 2017
Lathon realized his basketball dream could become a reality when he was in fourth grade when he started playing travel basketball under Victor Williams, a former Oklahoma State guard. Williams gave Lathon a glimpse into what it takes to play basketball at a high level.
“There is no secret formula,” Williams said. “It’s all about working hard and doing the right things on and off the court.”
Because of Williams’ basketball career, Lathon was able to learn from him what it takes to be successful.
“Something that I learned is that success is no secret, you get out what you put in,” he said.
On the court, Lathon prides himself on being an unselfish leader. As a point guard, he relishes the opportunity to be a facilitator and control the flow of the game.
“I know I can get to the rim and score at will and if I do that and get my teammates involved it makes [my] teammates want to play with me.”
Lathon truly enjoys trying to make his teammates better and stressed his desire to help his team get the best shot available every time down the court. Coach Williams mentioned that one of Lathon’s greatest strengths is making everybody on the team better.
As a junior this year, Lathon was finally able to be a vocal leader on his high school team, something that he thought his team was missing in previous years.
“[Lathon] has great leadership qualities,” William said. “He really knows how to motivate other guys.”
Lathon also leads his teammates through his play. That does not always mean scoring the most points or making the highlight-reel play. For Lathon, it means trying to emulate the way Russell Westbrook brings energy and rebounds in every game he plays in.
“If [Russell] can bring it and get paid, why can’t I bring it when I want to get paid?”
— Jordan R. Lathon (@j2lathon) January 14, 2017
According to 247Sports, Lathon is the No. 3 ranked player in the state of Missouri and No. 126 nationally in the class of 2018. Lathon has received offers from Butler, Air Force, Colorado, Depaul, FGCU and Tulsa.
Lathon is not ready to narrow down his search just yet. In fact, he is excited for the spring AAU season and the rest of his high school career so that he can show a lot of schools the type of player he is.
“I remember when I first got ranked last year as a three star and I felt overlooked, and this year getting ranked a four star, I still feel the same way,” Lathon said. “It’s just motivation in my eyes.”